Nike Just Do it advertising campaign analysis Essay

Nike Just Do it advertising campaign analysis - Essay Example Major trends in marketing Global marketing has witnessed several trends that have revolutionized the ways companies inform and persuade customers to start using their products and services. One of the trends is the shift from mass media advertising to specialized media that caters for personalized consumption patterns and segmentation of the market in terms of income levels, tastes and preferences (Batra, Myers and Aaker, 2009). In this case, Just Do it campaign initially focused on the mass market through appealing to target audience regardless of income, age, and sporting activities. However, Nike shifted the campaign to niche markets such as athletics sports, football and young generation who prefer fitness through seeking celebrity endorsements (Batra, Myers and Aaker, 2009). Another trend is the use of data-based marketing as opposed to focus marketing thus Nike has shifted its efforts to market research activities that aim at identifying the consumer incomes changes, changes in tastes and preferences (Shah, K & D’Souza, 2009). Accordingly, the internet and new media channels like YouTube, direct marketing through e-mails and digital platforms like twitter and online discussion forums have enabled Nike to cut its advertising costs on traditional media and focus on new media channels that elicit high feedback and interest among consumers. Web-based marketing has enabled companies to reach the global market due to instance response and its ability to elicit responses. Another major trend in marketing is the event marketing that entails face-to-face conversations via trade shows, live events and corporate meetings (Carbasho, 2010). Nike uses several sporting events to... This essay " Nike ‘Just Do it† advertising campaign" analyze Nike's commercial and why it become so successful. Nike aimed at attaining several objectives with the ad campaign. First, the company wanted to gain brand awareness and recognition during the fitness craze in order to gain market share in the American market. Accordingly, the company aspired to create good relations with potential consumers through providing inspiring messages and encouraging consumers to pursue their dreams. At the same time, Nike was geared at informing the consumers of the benefits of fitness, sports and benefits that could be derived from purchasing Nike’s athletic shoes and sporting apparel. Accordingly, the use of the slogan in merchandise such as school bags and jumpers was geared at creating primary demand for the non-sport and Nike-related commodity market through demonstrating the value of Nike products. Advertising aims at positioning the product in order to create a distincti ve impression on the minds of the consumers and assign an intangible value to the brand. Accordingly, Just Do It ad aimed at linking the social lifestyle in America with the brand’s image through making consumers understand Nike cares for their health and wellbeing. In addition, Nike aimed at winning back the previous customers who had shifted to competitors like Adidas and minimise the existing negative attitudes towards Nike products). Nike sought to build brand loyalty in a friendly manner and increase sales among the existing consumers.

Assignment in medicine Essay Example | Topics and Well Written Essays - 500 words

Assignment in medicine - Essay Example concerns, commitments, behaviors, and attitudes of the pharmacists on the delivery of drug treatment with the aim of attaining definite therapeutic results towards patient health and quality of life. These results are preventing a symptomatology or disease, slowing or arresting the disease process, reduction or elimination of a patient’s symptomatology, and the cure of a disease (Berenguer et al., 3939) The opportunity of the pharmacy’s to mature as a profession through accommodating its social responsibility to minimize drug-related mortality and morbidity is explored. Pharmacy has shown the apothecary function, but has not yet been reinstated to its erstwhile significance in medicinal care. Once the pharmacists deliver medicinal care to the patient, by establishing the treatment with a non-prescription acts or drugs within an institution on a given therapy, the standards of the pharmacist’s actions must fit in with state pharmacy principles founded on the International Pharmaceutical Federation (FIP) Guide to Good Pharmacy Practice. This can be enhanced through literature and research of the drug to determine which one is best for a particular situation. It is not adequate to give out the right drug or to deliver sophisticated medicinal services, nor will it be enough to invent new technical tasks. Pharmacists and their associations should stop viewing inward and st art readdressing their energies to the larger social good. In 1987, some 15,000 hospitalizations and 12,000 deaths due adverse drug reactions (ADRs) were conveyed to the Food and Drug Administration and several cases went unreported (Hepler, 1495). Drug-related mortality and morbidity are normally preventable, and medicinal services can minimize the length of hospital stays, the number of ADRs, and the cost of care. Pharmacists should abandon factionalism and implement pharmaceutical care that is patient-centered as their values of the practice. This in turn comprises of three functions:

Customer Satisfaction in Shopping Centre

Customer Satisfaction in Shopping Centre In the previous chapter, secondary data such as books, journals and online journals are used to conduct the literature review. In this chapter, primary data is collected through the case study. This chapter will cover the research framework consists of research purpose, research method, sampling method, research instrument and information collected from the case study. The analysis of the data is discussed in the next chapter. This case study is conducted for the purpose of investigating the level of customer satisfaction of the local customers towards the performance of a shopping centre. Mid valley megamall is chosen as the subject in case study. The time frame for the whole research is 1 month. RESEARCH FRAMEWORK: First of all, the measurement objectives must be specified in order to simplify the research process. Basically, there are four types of customer satisfaction survey which is based on the measurement objectives of the research (Vavra, 2002). Since this research is used to investigate the level of performance of a shopping centre from the customers satisfaction in general, thus, it is known as overall status survey. According to Vavra, overall status survey is emphasized more on the general issues, overall performance, and overall customers satisfaction. (2002). RESEARCH METHOD AND PURPOSE: This research is conducted using quantitative research method. From the customer satisfaction survey, the research information collected from the sample is the primary data. The aim of this study is to investigate the level of customers satisfaction in a shopping centre, to identify the actual need of customers through the distribution of questionnaires to the sample and to clarify whether the performance meet the customers expectations. POPULATION AND SAMPLING METHOD: Sampling method is a method of choosing a group of peoples from the entire target population in order to obtain the required information. Basically, there are two types of sampling designs: probability and non-probability. This research has adopted non probability sampling technique which is most suitable for a widely dispersed population such as the customers of Mid Valley Megamall. It is impossible to use the probability sampling method for this research due to the difficulty in identifies the target populations as it is too large for research. The sample is selected to estimate the gross results because less cost and time required and the sample is easily obtained while compared with the probability sampling technique. The target populations for this research are the Malaysian customers of Mid Valley Megamall and the sample is limited to adult from 18 to 50 years old. This sample is chosen because these groups of person visit the shopping mall more frequently than other demographic profile. The sample size of 100 customers ranged from 18 to 50 years old is considered as representative of Malaysian customers of Mid Valley Megamall. DESIGN OF QUESTIONNAIRE: Questionnaire is used as research instrument for this study. The questionnaires are prepared according to the objectives which set up at the beginning. In order to obtain better response from the sample, the questionnaires are designed to be simple and easy to be understood. If the length of the questionnaires is too long, it will affect the rate of response. According to Vavra, there are four types of question can be collected, namely facts, attitudes, prediction behavior and demographics. (2002). Diversified types of question are more interesting for the customers. The questionnaire consists of three sections. The first section is about the demographic profile of the respondent. The objective is to know the respondents background. The second section is about the general information regarding the relationship between the respondents and the shopping mall. Besides, it is used to identify the actual need of the customers. The third section is about the investigation on the level of satisfaction of the customers from the sample chosen towards the location, product performance, staff, building layout, infrastructure and facilities provided in the shopping mall. This section is important in determine whether the shopping mall meet the requirements of the customers. Furthermore, it includes the recommendations from the customers in order to help the shopping mall to enhance their performance in the future. SCALE: For the questionnaire, every question has its own response options such as open-ended response and close-ended response. Open-ended questions require the opinions of the customers regarding the overall performance of the shopping mall. Close-ended questions are more efficient and quantifiable because it consists of numeric scales which used by the customers to express their feelings in a simple way. The scale is known as Likert Scale. The 5-point numerical scale is adopted which ranging from 1 to 5, 1 represents not satisfied, 2 represents somewhat dissatisfied, 3 represents neither satisfied or dissatisfied, 4 represents somewhat satisfied and 5 represents strongly satisfied. The scale help the respondents to make a clear decision based on their level of satisfaction. DISTRIBUTION METHOD: Distribution method also known as field method and it defined as the way used by the interviewer to distribute the questionnaires to the sample. The questionnaires in research are distributed to the customers personally at the Mid Valley Megamall and at the same time they return the questionnaires. CASE STUDY: MID VALLEY MEGAMALL: BACKGROUND: Mid Valley Megamall is one of the Malaysias largest urban development projects in the world. It was one of the projects inside the Mid Valley City. Mid Valley City desires to be the most modern and integrated mixed-use developments in the world. The construction starts in year 1995. At present, it comprises Mid Valley Megamall, Cititel Hotel, Menara IGB, Boulevard Offices, Boulevard Hotel, Northpoint Mid Valley City, Centrepoint North and South Towers, The Gardens Retail Gallery, The Gardens Hotel, The Gardens Residences and two landmark office towers. IGB Corporation Berhad, a property and investment holding company listed on Bursa Malaysia Securities Berhad is the developer of Mid Valley City while the Mid Valley Megamall is owned and operated by Kris Assets Holdings Berhad, a listed IGB subsidiary company. A two dimension master plan of Mid Valley City is enclosed in appendix. DESCRIPTIONS OF MID VALLEY MEGAMALL: Mid Valley Megamall is selected for the case study. Mid Valley Megamall is launched in year 1995 and it was opened in November 1999. Mid Valley Megamall is a complex consists of a shopping mall, an office tower block, 30 signature offices and two hotels. It is the first shopping mall comprises four successful anchor tenants, namely Jaya Jusco, Metrojaya, Carrefour and Golden Screen Cinemas. Besides, it comprises 13 junior and mini anchors and 403 specialty shops. Mid Valley Megamall has a gross floor area of 4.5 million square feet and net lettable area exceeds 1.7 million square feet. Mid Valley City is planned and developed as a City in a CityMid Valley Megamall is a key part of Mid Valley City. It was awarded the Best Shopping Complex Award 2000 by Tourism Malaysia and Best Retail Development Award 2001 by FIABCI Malaysia (International Real Estate Federation). Mid Valley Megamall is a good choice for the local residents and foreign tourists. MISSION AND VISION: Mid Valley Megamall is aimed to fulfilling everyones needs. In order to achieve the mission, the highly energetic and talented professionals are appointed in departments. In fact, Mid Valley Megamall emphasizes on their service standard and it wishes to create a modern and stylish shopping paradise for their customers. As long as the customers are in the Mid Valley Megamall, they will make sure everyone enjoy the services and products provided. Besides, Mid Valley Megamall aims to maintain the growth of the shopping mall in the competitive retail industry. FACTORS INFLUENCE THE CUSTOMER SATISFACTION: LOCATION AND ACCESSIBILITY: Mid Valley Megamall is strategically located between Kuala Lumpur Central Business District and Petaling Jaya. It is located in a convenient location that can be easily accessible from all corners on the Klang Valley. Besides it is surrounded by Petaling Jaya, Bangsar and Damansara. There is a KTM Komuter train-stop and a LRT Station nearby while taxis are available at the entrances of Centre, North and South Courts. The KTM commuter station can be accessed through a covered pedestrian bridge to the Megamall. Its believed to bring an average of 10,000 passengers each day. The station is disable-friendly, and facilities comprise toilets, lifts, covered platforms, ticket and information counters and ticket vending machines. Furthermore, Mid Valley has offers free complimentary shutter bus services (Trinton Bus) at an interval of 30 minutes to 1 hour that travel between Bangsar LRT Station and Mid Valley South Court. Other option of transportation is the public transport available. Mid Valley Megamall can be accessed through five major highways and two railway lines. In the future, the improvement of road and public transportation will be done. It includes a designated monorail station, a link bridge to the Putra LRT Station and the upgrading of internal traffic flow. Being located in between Kuala Lumpur and Petaling Jaya, an amount of RM250 million was invested in constructing a flyover and enhance the network of road for the purpose to connect the Federal Highway and all the major catchment and residential suburbs or businesses premises within Klang Valley to Mid Valley Megamall. The location plan is enclosed in appendix X. Meanwhile, the location of the department stores is also very important for the convenient of the customers. NFRASTRUCTURES AND FACILITIES: Mid Valley consists of four entrances located at the direction of east, south, north and west respectively. Information Counters are available in Centre, North and South Court at ground floor. They are willing to assist those customers by showing a helpful attitude. In terms of car parking, Mid Valley is provided 4000 car parks in order to cater the need of high crowd during peak hours. Effective from 5 May 2008, the basement car parks of Mid Valley Megamall The Gardens Mall were separated where the car parks for Mid Valley Megamall are zones A and C. The exact location of the parking area is shown in the plan enclosed in appendix. Besides, Mid Valley Megamall also provides washrooms and baby changing facilities. The washrooms provided for the benefit of all the customers while the baby changing facilities are provided for the benefit of a mother. In addition, Mid Valley Megamall is comprises five lifts which enable the customers to travel from floor to floor. Escalators also available at East, South and North Court and there are two travelators that connecting the lower ground floor with basement which is very convenient for the customers. A proper floor plan is enclosed in appendix for further clarification of the exact location for the facilities and infrastructures. PRODUCTS AND SERVICES: Mid Valley consists of five floors where each floor is specifying for certain products and services. Lower ground floor is for daily essentials such as hypermarket, supermarket, pharmacies and money-changers. Besides, this floor is providing a numerous fast food outlet and local delights. Ground floor is mainly for the adults which include the apparel, footwear, accessories, beauty care, health care, bookstore and others essential items that fulfill the desires of an adult. First floor is the paradise for a kid, which include the fashion for kids, beauty and hair saloons for the adults. Second floor is specialized for those who wish to decorate their house. Besides, IT Centre is also available in this floor to cater the need of young generation in the ever changing technology of the world. Third floor is for entertainment such as Golden Screen Cinemas, Mid Valley Exhibition Centre, Pets Wonderland, Cosmic Bowl, Megakidz and a food court. Besides the products, the proper display area also being taken into consideration in order to be easily accessible by the customer. Mid valley is able to stimulate customers to spend more time and money in Mid Valley through the visual display merchandising. The store directory: PERFORMANCE MONITORING IN A SHOPPING CENTER BASED ON CUSTOMER SATISFACTION CHAPTER THREE: Anchors. Accessories. Apparel. Discounters. Entertainment. Exhibition/ Property Showroom. Food and Beverage. Health/ Personal Care. Houseware and Furnishings. Information Technology. Jewellery. Leisure. Luggage. Shoes and Bags. Sporting Goods and Apparel. Sundry and Services. Tailoring. Textile. Watches and Pens. PERFORMANCE MONITORING IN A SHOPPING CENTER BASED ON CUSTOMER SATISFACTION CHAPTER THREE: Mid Valley Megamall also provides certain services for the convenience of the customers. The services provided: PERFORMANCE MONITORING IN A SHOPPING CENTER BASED ON CUSTOMER SATISFACTION CHAPTER THREE: ATMs. Banks. Cobbler. Laundrette. Money Changers. Post Office. Alteration Shop. Clinic. Dentist. Locksmith. Newstands. Print Shop. PERFORMANCE MONITORING IN A SHOPPING CENTER BASED ON CUSTOMER SATISFACTION CHAPTER THREE: STAFF: In addition, Mid Valley Megamall is continually investing in a comprehensive staff training and skills development programme which aimed at improving both the soft and hard skills of the staff and enable them to perform their responsibilities in a right manner. The quality and attitude of the staffs will be indirectly affecting the level of customer satisfaction towards Mid Valley Megamall. The important qualities of the staffs are friendliness, helpfulness, communication skill and responsiveness. BUILDING LAYOUT: Challenge of the management team of Mid Valley Megamall is to ensure the customers willing to visit Mid Valley Megamall repeatedly. Mid Valley Megamall is a customer-centric shopping centre which offers best and wide range of services. It is operated by an experienced team of industry experts to ensure the innovative marketing and leasing initiatives. Besides, Mid Valley Megamall was invested over millions in comprehensive store renovation and upgrading activities in order to improve and enhance the malls environment. In terms of marketing, Mid Valley Megamall has planned the promotion aggressively with the mission to provide the delightful shopping experience to the shoppers. In order to bring excitement and hour of enjoyment to the shoppers, visual merchandising are used in creating a unique atmosphere for the public and enhance the competitiveness of Mid Valley Megamall. The marketing and promotional activities are supported by themed and strong-concept in-house events throughout the mall such as Mid Valley Megamall Fashion Week 2009 which introduce the hottest spring or summer collections through the fabulous design and chic runway shows. This show is designated for the fashion lover. During different festivals such as Hari Raya, Chinese New Year, Merry Christmas celebration, Mid Valley Megamall will decorate the centre court into atmosphere with unique and attractive theme. Mid Valley Megamall was the only shopping mall in Asia that achieved international recognition in MAXI Awards ceremony held in Hollywood last year. This award is organized by International Council of Shopping Centres. For the Hari Raya celebration 2008, Mid Valley Megamall themed as Cherish The Good Old Days in a Brand New Way that create a harmony atmosphere. This unique theme help Mid Valley Megamall won in the Visual Merchandising category of the MAXI Award. SUMMARY: This chapter has discussed about the research process which include the research framework, research method and purpose, population of questionnaire, the scale for the questions and distributing method. A case study in Mid Valley Megamall has been discussed in this chapter; it includes the background, description, mission and vision of Mid Valley Megamall. Furthermore, the factors that influences the customer satisfaction being discussed for the case study of Mid Valley Megamall. The factors are location and accessibility, infrastructure and facilities, product and services, staff and building layout.

The National Patient Safety Goals Are Effective Essay -- Nursing, Heal

There are a large number of professional organizations specific to healthcare. One such organization The Joint Commission, is a non-profit independent organization that certifies and accredits over 19,000 healthcare organizations in the United States. [Their mission statement is] â€Å"to continuously improve health care for the public, in collaboration with other stakeholders, by evaluating health care organizations and inspiring them to excel in providing safe and effective care of the highest quality and value† (The Joint Commission, 2011). The National Patient Safety Goals were implemented 2002. The goals later became effective January 1, 2003 to address specific areas of concern in regards to patient safety. Upon implementation, these goals have been effective in reducing the number of medication errors, improving communication between healthcare providers, and reducing hospital-acquired infections in patients. Thousands of individuals are admitted each year and require medication in the hospital setting. With the increasing number of admissions due to disease and illness affecting today’s society leads to the likelihood of nurses committing medication errors. Over the years errors resulting from medication have been the leading cause of injury in hospitalized patients. Forty six percent of these medication errors occurred at the time of admission, time of discharge or while transferring patients between units. [After reviewing these events], â€Å"The Joint Commission identified â€Å"Improve the Safety of Using Medications† as one of the 2009 National Patient Safety Goals (Cleveland Clinic, 2009, p.1). In relation to this safety goal, hospitals created a medication reconciliation form that resides in the patient’s ch... ...before a procedure, shaving is avoided and clippers are used to trim the hair. This reduces the risks of breaks in the skin. In addition, one hour before surgery the patient is administered antibiotics before the incision and discontinued within twenty-four hours. The National Patient Safety Goals are a key when it comes to patient safety. Implementing safety goals helps reduce the number of medication errors, improves communication between members of the healthcare team and reduces the number of infections patients acquire while under the hospital’s care. In addition, The Joint Commission reviews and publishes these goals each year. Depending on the occurrence of sentinel events, the goals are re-evaluated or revised accordingly. It is important that The Joint Commission reinforce the practice of patient safety goals in that they help improve patient care.

Solutions to Hurricane Sandy

Dear New Yorkers, Last week, Super storm Sandy tore up the East Coast, leaving a path of immeasurable destruction and devastation in its wake. In addition, while many are still reeling and searching for necessities, we are reminded that some challenges like not having access to gas, water, electricity and damage to houses get resolved as soon as possible. It is imperative that we change these problems and fix them. That is why people like the American Cancer Society, ConEdison and volunteers are here around the clock to offer those facing trials and tribulations the information and support they continue to need.As New Yorkers, we will fight to the finish to make sure everything will be in tiptop shape again. While the damage and disruption that Sandy brought across the Eastern US continues to be assessed, as we move through energy and gasoline, housing is really the Number 1 concern. Many homeowners will most likely rebuild their homes. Unfortunately, no one can stop Mother Nature an d this weather-related catastrophe could happen again. Restructuring the sand dunes to even greater heights will only allow the tropical and hurricane force winds to displace more sand and Atlantic Ocean salt water on the streets and into the homes and businesses.However, there is a way to alleviate some of the problems. All the municipalities along the entire New Jersey coastline should require the homeowners to rebuild their homes above ground level. These homes should be built on pilings that are anchored deep into the ground with a minimum height requirement of 6 feet above ground level. The sand dunes should be rebuilt on a minimum height scale. This would mean less displacement of sand throughout the towns. Hundreds of cars lined up for gasoline while other gas stations, with millions of gallons statewide, sit empty because they have no power to operate their pumps.I know as New Yorkers we have questions such as why is the installation of generators in gas stations a statutory requirement for operating a gas station. Meanwhile, traffic signals at major intersections are out, creating dangerous driving conditions, while the streetlights adjacent to the traffic lights have power and are on. I know it does not take an electrical engineer to figure out what is wrong with that picture. Well the fact of the matter is, people still had to go to work and school. Therefore, they had to do what they saw best fit, which was driving.Fortunately, more gas tankers and barges are coming to the area and ‘there will be more of a supply of gas,' but that availability problems may continue for a few more days. The relentless dedication of our millions of supporters enables our society to deliver on our mission of saving lives by helping people stay well. In addition, helping people get well together, we can emerge from any storm that comes our way and continue to create a world with less cancer and more birthdays. I hope this note finds you and your loved ones safe a nd secure. -Mayor

Arab-Israeli Conflicts Essays - ArabIsraeli Conflict, Western Asia

Arab-Israeli Conflicts Essays - ArabIsraeli Conflict, Western Asia Arab-Israeli Conflicts Since the United Nations partition of PALESTINE in 1947 and the establishment of the modern state of ISRAEL in 1948, there have been four major Arab-Israeli wars (1947-49, 1956, 1967, and 1973) and numerous intermittent battles. Although Egypt and Israel signed a peace treaty in 1979, hostility between Israel and the rest of its Arab neighbors, complicated by the demands of Palestinian Arabs, continued into the 1980s. THE FIRST PALESTINE WAR (1947-49) The first war began as a civil conflict between Palestinian Jews and Arabs following the United Nations recommendation of Nov. 29, 1947, to partition Palestine, then still under British mandate, into an Arab state and a Jewish state. Fighting quickly spread as Arab guerrillas attacked Jewish settlements and communication links to prevent implementation of the UN plan. Jewish forces prevented seizure of most settlements, but Arab guerrillas, supported by the Transjordanian Arab Legion under the command of British officers, besieged Jerusalem. By April, Haganah, the principal Jewish military group, seized the offensive, scoring victories against the Arab Liberation Army in northern Palestine, Jaffa, and Jerusalem. British military forces withdrew to Haifa; although officially neutral, some commanders assisted one side or the other. After the British had departed and the state of Israel had been established on May 15, 1948, under the premiership of David BEN-GURION, the Palestine Arab forces and foreign volunteers were joined by regular armies of Transjordan (now the kingdom of JORDAN), IRAQ, LEBANON, and SYRIA, with token support from SAUDI ARABIA. Efforts by the UN to halt the fighting were unsuccessful until June 11, when a 4-week truce was declared. When the Arab states refused to renew the truce, ten more days of fighting erupted. In that time Israel greatly extended the area under its control and broke the siege of Jerusalem. Fighting on a smaller scale continued during the second UN truce beginning in mid-July, and Israel acquired more territory, especially in Galilee and the Negev. By January 1949, when the last battles ended, Israel had extended its frontiers by about 5,000 sq km (1,930 sq mi) beyond the 15,500 sq km (4,983 sq mi) allocated to the Jewish state in the UN partition resolution. It had also secured its independence. During 1949, armistice agreements were signed under UN auspices between Israel and Egypt, Jordan, Syria, and Lebanon. The armistice frontiers were unofficial boundaries until 1967. SUEZ-SINAI WAR (1956) Border conflicts between Israel and the Arabs continued despite provisions in the 1949 armistice agreements for peace negotiations. Hundreds of thousands of Palestinian Arabs who had left Israeli-held territory during the first war concentrated in refugee camps along Israel's frontiers and became a major source of friction when they infiltrated back to their homes or attacked Israeli border settlements. A major tension point was the Egyptian-controlled GAZA STRIP, which was used by Arab guerrillas for raids into southern Israel. Egypt's blockade of Israeli shipping in the Suez Canal and Gulf of Aqaba intensified the hostilities. These escalating tensions converged with the SUEZ CRISIS caused by the nationalization of the Suez Canal by Egyptian president Gamal NASSER. Great Britain and France strenuously objected to Nasser's policies, and a joint military campaign was planned against Egypt with the underezding that Israel would take the initiative by seizing the Sinai Peninsula. The war began on Oct. 29, 1956, after an announcement that the armies of Egypt, Syria, and Jordan were to be integrated under the Egyptian commander in chief. Israel's Operation Kadesh, commanded by Moshe DAYAN, lasted less than a week; its forces reached the eastern bank of the Suez Canal in about 100 hours, seizing the Gaza Strip and nearly all the Sinai Peninsula. The Sinai operations were supplemented by an Anglo-French invasion of Egypt on November 5, giving the allies control of the northern sector of the Suez Canal. The war was halted by a UN General Assembly resolution calling for an immediate ceasefire and withdrawal of all occupying forces from Egyptian territory. The General Assembly also established a United Nations Emergency Force (UNEF) to replace the allied troops on the Egyptian side of the borders in Suez, Sinai, and Gaza. By December 22 the last British and French troops had left Egypt. Israel, however, delayed withdrawal, insisting that it receive security guarantees against further Egyptian attack. After several additional UN resolutions calling for withdrawal and after pressure from the United States, Israel's forces left in March 1957. SIX-DAY WAR (1967) Relations between Israel and Egypt remained fairly stable in the following decade. The Suez Canal remained closed to Israeli shipping, the Arab boycott of Israel was maintained, and periodic border clashes occurred between Israel, Syria, and Jordan. However, UNEF prevented direct military encounters between Egypt and Israel. By 1967 the Arab confrontation statesEgypt,

20 Very Important Things To Do Before 30

20 Very Important Things To Do Before 30 The Big Three-Oh is a milestone in anybody’s life. But your 20s are a fertile decade for getting things done- especially things you might not have the time or energy to do when you get your life and career on lockdown in your 30s. Here are 20 important things to do before 30.1. TravelYou’ll never be freer than you are in your 20s. Take every opportunity you can to go new places and experience new parts of the world. Let each new thing you see inform your worldview as you widen your horizons.2. Put money awayIt is never too early to start a 401k or other retirement account, but it can become too late. Just remember: the more you put away early (and the earlier you start), the better off you’ll be.3. Learn to cookLearn to make a few simple dishes from scratch. Learn to follow a recipe. Stock your kitchen and your repertoire with a few basics and signature items, and you’ll be in good shape for growing up.4. Learn to take care of yourselfThis is the only body you’ll ever have. Make sure you’re taking care of yourself and that you can tell the difference between good health and poor health- then start making choices that will keep you in good health as you get older. If something’s off, go to the doctor. Don’t wait until it becomes a major problem.5. Make a budgetThe time for overdrawing your checking account is over. Figure out what you can afford to spend after you’ve paid your bills and stick within that range each month. Don’t miss payments on credit cards or bills or risk your financial future.6. Live aloneIt can be scary being on your own. But you also learn valuable skills and get to know yourself. You’ll develop an independence that will make you a much better partner or family member in the long run- and you’ll have fewer resentments and regrets when you do settle down.7. Get a credit cardDon’t abuse it; pay your bill completely every month. It is vital to build good credit and you should start as early as you can. Be sure only to use it for purchases you’re certain you can pay off immediately as you establish your borrowing history.8. Be with someoneSerial dating and casual hook-ups are great, and yeah, you don’t want to settle down for a long time †¦ but having a real relationship, even and especially one that probably won’t lead to marriage, is an important step in personal development. You’ll learn a huge amount about yourself and how to live and love with other people.9. Finish schoolNot everyone is lucky enough to graduate in their 20s. Take advantage of the opportunity if you have it. It’s never too late to go back and finish, but it’s a great idea to get it out of the way as early as possible. The future will be yours.10. Learn about your carDon’t just play dumb every time your car breaks down. Get to know its anatomy and needs so that you can take good care of it- much like your own body- and maybe then it won’t break down and cost you tons of money!11. Save for emergenciesHave an emergency savings fund for unforeseen catastrophes and unexpected expenses. You’ll never know when you might need it. Hopefully you won’t! Worst case scenario: you’ll have saved extra for something great later down the road.12. Read moreJust because most people are glued to their smart phones and televisions doesn’t mean you can’t read an actual book now and then. It’s both relaxing and educational and will make you a better and more interesting human being.13. Learn to say ‘no’Set and maintain boundaries for yourself. Don’t just run off in every direction you are pushed. Learn what you want and what is best for you and try to keep that in mind when new opportunities are offered to you.14. Build your valuesFigure out who you want to be. What are your beliefs, what do you want, and what is your moral code? Figuring o ut your values can be a great way of making sure you’re solid in them when you really need to rely on something essential in yourself in a crisis.15. Learn who your real friends areWho can you call at 3 a.m. when you’re sad or scared? Who do you know that will bail on you at the last minute? Get a strong grip on who your real friends are and which people are just fun acquaintances. Then nurture your friendships carefully and hold onto them for dear life.16. Go to the doctorThere’s a reason preventative care is now fully covered by insurance. Get your annual wellness exam. And your well woman exam- if that applies to you. Get your teeth cleaned twice a year. It’s always a better idea to be proactive. Err on the side of good health always.17. Learn to make yourself happyNo one can make you happy but yourself. It is a skill that comes from inside. Learn to find a bit of inner peace and be happy with and in yourself. The rest will fall into place.18. Take pic turesMost young people are constantly snapping photos to share on social media. This isn’t always a bad thing. When you’re old and grey you’ll treasure the memories.19. Love yourselfAccept yourself for who you are- strengths and weaknesses- and learn to love yourself. You cannot love anyone else truly until you can do this. This is the key to success and happiness in life. Hold fast to it.20. Do moreThese goals are just the bare minimum. Set other goals for yourself. Then set more! Make sure to keep setting short and long term goals and constantly pushing yourself to be and do better. You’ll never regret the progress you will make.